It's about more than spelling.
Is it e-commerce, ecommerce or eCommerce? Regardless of proper spelling - there is no doubt; that eCommerce (we spell it that way) is growing and will eventually surpass brick and mortar retail.
Marketing innovation is the key.
But how do businesses make this tricky transition? Just because you build it, doesn't mean they will come. Marketing plays one of the most critical roles in the new eCommerce economy. Marketing professionals are the innovators that must re-invent the way in which customer's attention is captured and find new ways to provide amazing user experiences.
During this session, three marketing agencies will share stories of their struggle and success as they innovate alongside their eCommerce clients.
We will also hear from Rebecca Sowa, a seasoned marketing and eCommerce professional. She will share her perspective on marketing and the key elements she looks for in building a great eCommerce marketing team.
We would love to have you around the campfire as we share stories and learn from each other. Complete the form below to confirm that you will attend this online event.